How to create an Effective Facebook Business Page for Doctors and Medical Practices

How to create an Effective Facebook Business Page for Doctors and Medical Practices

With the emergence of social networking sites like Facebook, Twitter, Google+, Tumblr, etc, building closer relationships with your patients is now as easy as ABC.
As a doctor, Facebook is one of the best social networks where you can create personal relationships with your patients. Besides your personal Facebook page, you need a business page. A Facebook business page is able to sell your professional image more than a personal page can. Your Facebook business page provides a combination of professionalism and personal relationships.
Unlike a website, a Facebook page lets your patients feel closer to you than ever before. This is very important for your business success.

How to create a new Facebook page

To create a facebook page for your medical practice, click on https://www.facebook.com/pages/create.php. This should take you to page where you create a facebook page for your business. We will be using a real medical practice – USA Vein Clinics as example.

Here, select local business and fill in the required details on the sign up form. For category, choose Doctor, or Health/Medical/Pharmacy. After filling all the details, click on the “Get Started” button. This takes you to the set up page.

The set up page

1. Fill in the description field. This should have the basic information about your business.
2. Fill in your website(s) and other web-services like Twitter, LinkedIn, Google+, etc. With these links, your patients will have access to your other profiles. Traffic coming from your facebook page to your site will improve the site’s rank on SERP.
3. Enter an address for your facebook page. This helps people find the page easily.
4. For the question – “Is xxx a real establishment, business, or venue?” choose Yes. This will let Facebook promote you as a local business. This way, people will easily find your business on Facebook.
5. For the question – “Will xxx be the authorized and official representation of this establishment, business, or venue on Facebook?” choose Yes. This will let Facebook view you as the business owner or authorised representative. Click on the “Save info” button.
6. Add an image: The cover image should let people easily recognize your business as a medical practice. You can have an image of your office.

Complete Page information

To complete the page info, go to edit page then select page info. From here, fill as much more information as possible and complete at least the following important fields:

1. Hours: Here, add the number of operational hours per day. This shows your availability.
2. Email: Add your primary email address. Patients (new and existing) can reach you through the email address.
3. Phone: Add your phone number. With the phone number, patients can easily get in touch with you.
4. Long description: Here, write what your page is all about. Include information about practice, treatments, insurance plans, etc.

How to Attract More People to Facebook

After creating a facebook page for your business, you need to work towards attracting more people to “like” the page. The more people you attract to the page, the higher the chances of getting more patients.
To attract people to the page, constantly post relevant and helpful content, start discussions, answer questions (never ignore your fans), etc. You can also “like” related pages and contribute to their posts. You market your page to the other page’s fans by contributing to their posts.

Post your newly created Facebook page address in the comments and we will “Like” it!

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